Agadir is one of the major urban centres of Morocco. The municipality of Agadir recorded a population of 421,844 in the 2014 Moroccan census. According to the 2004 census, there were 346,106 inhabitants in that year and the population of the Prefecture of Agadir-Ida Outanane was 487,954 inhabitants.
Three languages are spoken in the city: Tashelhit (first language of the majority), Moroccan Arabic, and French.
The city was destroyed by an earthquake in 1960; it has been completely rebuilt with mandatory seismic standards. It is now the largest seaside resort in Morocco, where foreign tourists and many residents are attracted by an unusually mild year-round climate. Since 2010 it has been well served by low-cost flights and a motorway from Tangier. The city attracts all walks of life; it has had an annual growth rate of over 6% per year in housing demand while housing production barely exceeds 3.4%.
The mild winter climate (January average midday temperature 20.5 °C/69 °F) and good beaches have made it a major “winter sun” destination for northern Europeans.